Tonal Tuesday: a modern man

What am I picturing: a danish mid-century teak, black-buttery leather arm chair. A cashmere scarf. Bourbon. Feel cozy yet?

A note about the black in this color palette:
If you’re a designer, you know that CMYK stands for the printing process that uses 4 diffferent inks: Cyan, Magenta, Yellow and Black. This is known as 4-Color prints. Any black that consists of more than one ink is referred to as a Rich Black. It’s the black that’s “blacker than black.”

More technical jibber jabber: Don’t go using Rich Black for small type on something that’s to be printed in large quantities on thinner paper*. If the printer’s registration is a smidge off, this can ruin the legibility of your type.

*That’s a lot of caveats, you might say. Well, yes, there are a lot of factors that go into this equation but this is a good general rule. Your mileage may vary using heavier weight, more absorbent paper (not glossy) or small enough quantities that great care goes into each individual print.