Mar 21 2013
It’s been 8 years (!!) since I started rottencupcakes and since I designed my logo! Springtime sounds like the right time to redesign and freshen up.
Started with some doodles. I wanted to make sure my logo still retained the skill and cupcake. A few people have also mentioned to me over the years that there’s a bit of similarity between my logo and Johnny Cupcakes adorable logo so I definitely wanted to avoid that and make mine stand out more and certainly be it’s own recognizable brand. Plus, hello 8 years of design experence is sure to make a better logo!
Next I moved onto playing with Illustrator, creating the shapes I wanted and moving around my type. Here’s a few early versions…
& here are the final versions! The skull became the cupcakes (& the teeth–a cupcake wrapper). & even a bite mark to make the eye sockets. For the finishing touch, the crossbones got swapped out for a pair of knitting needles. Voila! A new logo.
In the coming months, I’m hoping to redesign the whole site so keep your eyes peeled for little (& big) changes!