It’s been 8 years (!!) since I started rottencupcakes and since I designed my logo! Springtime sounds like the right time to redesign and freshen up.

rottencupcakes: then & now

Started with some doodles. I wanted to make sure my logo still retained the skill and cupcake. A few people have also mentioned to me over the years that there’s a bit of similarity between my logo and Johnny Cupcakes adorable logo so I definitely wanted to avoid that and make mine stand out more and certainly be it’s own recognizable brand. Plus, hello 8 years of design experence is sure to make a better logo!

Sketching out ideas…

Next I moved onto playing with Illustrator, creating the shapes I wanted and moving around my type. Here’s a few early versions…

Early Illustrator rounds

& here are the final versions! The skull became the cupcakes (& the teeth–a cupcake wrapper). & even a bite mark to make the eye sockets. For the finishing touch, the crossbones got swapped out for a pair of knitting needles. Voila! A new logo.

Final versions

A little instagram peek (follow me: rottencupcakes) at the new logo in action on my shiny new business cards! Just in time for Craftcation!

In action with new business cards!

In the coming months, I’m hoping to redesign the whole site so keep your eyes peeled for little (& big) changes!
<3

You know what I needed? Kickass professional labels for my kickass handknit berets. I hunted on etsy and found few different options and emailed a few of the sellers.

Angie from Remember Wynn was absolutely stellar. She was super quick to respond and easy to work with. I provided an Illustrator .eps file with my logo, including the cupcake with wings. She made proofs and sent me images of them until I was happy with the the product. Once approved, she produced them quickly and shipped them off.

Kickass ultra suede labels!

I just got them the other day and I am totally thrilled with how they turned out and can’t wait to sew them into some berets!
Thanks, Angie!