Julie Mack Boyce - rottencupcakes

Vidvera Masssage Therapy

My friend Jenny reached out when she was establishing her private massage business. She didn’t have a name yet for the business and didn’t want to just use something eponymous to limit growth. After talking so much about her recent trip to Iceland and the profound calm that it brought her, we settled on the Icelandic word “vidvera” which means “presence”, which is reflective of how she wanted her clients to feel in their bodies. The modern era has a way of creating a disassociation in our bodies and her aim is to bring her clients back.

She wanted something both vibrant but sophisticated. I started sketching icons and hunted for the perfect typeface. I knew from the start that I would use a bright, joyful yellow as the main brand color. After we established her logo, I got to work customizing a Wordpress theme and getting Vidvera online.

vidveramassage.com

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